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Victor´s little dog
by Héctor
Lucci
Circumstances plus coincidences helped Nipper to become
the most important part of the most famous commercial symbol up to date.
The happy idea of the English painter Francis Barraud to shape with
oil painting on canvas the scene he observed a dozen times from his
house, originated when he received by inheritance, among other things,
a phonograph with wax cylinders and the dog Nipper which had belonged
to his brother, who had died a short time before.
So
when Barraud played on the phonograph one of the cylinders recorded
with his brother´s voice, he saw that Nipper approached the horn
and, while looking at it attentively, listened to the voice of his old
master. That precise circumstance was captured by Barraud´s painting.
As simple as truthful its title is: His Master´s Voice; it happened
in 1895. Some time later that work was offered by its author to the
Edison Bell Co. from London, but the offer was rejected by that company
which had invented the cylinder-phonograph.
Faced with that negative to buy it, Francis Barraud
hung the painting on one of the walls of his workshop. So it remained
for four years until Mr William B. Owen, who learnt about this work,
appeared before the painter to suggest Barraud to replace 1877 Edison´s
cylinder-phonograph by the disc-gramophone invented by Emile Berliner
in 1888. So did Barraud. He covered the phonograph image by superimposing
the gramophone painted picture. It was 1899 when the work was bought
by the small modest Gramophone company, where William B. Owen was advertising
and public relations manager.
Since the acquisition of such work, both the Gramophone
company and Nipper began to be seen all over the world because
all products manufactured by the company bore, without exception, this
funny symbol which in this decade will be a hundred years old.
Since the first acoustical recordings on wax matrixes
up to the present laser, compact or digital recordings, they had, have
and will surely have Nipper seated in front of a horn as a symbol of
sound recording and playing.
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