e was born in the city of Buenos Aires, in his beloved neighborhood of Belgrano, on 1200 Migueletes Street. Son of Jorge Moreira and Edelmira Díaz. He had two brothers: Alberto, the eldest and also author, and Guillermo, the youngest. They together in 1944 joined and wrote for the carnival band Los Calaveras, because at that time Jorge already had a liking for writing the parodies for that group. Later he would be requested to write for other similar groups of the city.

He was founder and journalist of the La Cumparsita magazine —together with Héctor Ricardo García— in which he wrote common stories he used to call Tangos. For some texts he used the pen name Los Andes.

Besides being an author he was organizer, radio speaker and emcee for the best tango shows which were presented in the Argentine territory.

He was announcer of the orchestras like the one of Enrique Campos, or Osmar Maderna’s; he was spotlighted in the limelight of the best venues in Buenos Aires. La Mochila —perhaps his place in the world—, Vostango, El Rincón de los Artistas, El Farol, El Farolito, La Cantina de Ernesto, La Cantina Superí, La tablita de Flores, Lo de Hansen. The listing would be endless if we include radio stations, clubs and dancehalls.

His tangos were at the top of the “Columbia hit parade” for years. By September and October 1957, Héctor Varela with his orchestra and Rodolfo Lesica on vocals reached a historical record in sales: a million discs with the tango “No me hablen de ella” which, of course, was his greatest hit. This tango was also recorded, among others, by Osvaldo Pugliese with Jorge Maciel and Carlos Di Sarli with Jorge Durán.

We can also mention of his oeuvre: “A María Rosa” (published on the disc as “Mi María Rosa”), “Mi nena es mamá”, “Para el final”, “Cuando vos quieras largá”, “Color cristal”, “A los caños”, “Y pequé mirando a Dios”, “A Natalio Pescia”, “Paso otra navidad”, “No la maldigas por Dios”, “Buenos Aires del cuarenta”, “Noche de Bagatelle”, “El último calavera”, “Palacio Güemes”, “Perdí un amor”, “Como amigos de verdad”, “Corazón bailemos”, “Te quiero así como sos”, “Mejor terminar así”, “Pero quisiera encontrarte”, “Mi madre y vos”, “Me dijeron que no estabas”, “Y hablemos de otra cosa”, “Beba de Buenos Aires”, “Vos te bancas mi final”, “Su última esquina”, “Dale Artime”.

As wordsmith he collaborated alongside composers of the level of his friend Enrique Campos, Héctor Varela, Tití Rossi, Carlos Cristal, Francisco Rotundo, Alfredo Dalton, Víctor D’Amario, Norberto Ramos, Mario Ghiringelli, Osvaldo Blasi, Elsa Rivas, Roberto Caló, Osvaldo Rizzo, Miguel Nijensohn, Juan Carlos Miranda.

His numbers were sung by the following: Enrique Campos, Floreal Ruiz, Elsa Rivas, Jorge Falcón, Carlos Cristal, Néstor Fabián, María Graña, Gloria Díaz, Alberto Marino, Alfredo Dalton, Carlos Almagro, Néstor Rolán, Gabriel Reynal, Luis Robles, Daniel Olivera, Horacio Casares, Alfredo Belusi, Rodolfo Lemos, Roberto Florio, Ricardo “Chiqui” Pereyra, Claudio Bergé, Luis Correa.

One of his latter wishes was collecting all his lyrics in a book and today Mi andar de Tangos, nearly twenty years after his passing, came true with a publication that includes over 180 pieces.