Buenos Aires Cultural
Café Tortoni's Magazine
By Lydia Orsi
«Unlike other traditional media, being capable of generating emotions turns out a major challenge for digital media.»
LET’S TALK ABOUT TANGO
LET’S TALK ABOUT TODOTANGO.COM
To approach the tango universe two requisites are needed: to know and to love like in the teaching-learning relationship.
From the words of the man interviewed his knowledge and his passion for tango will spring up: concepts, winks, nooks and crannies, details of the one who searched, conceptual depth said with academic simplicity and flying over, the vehemence of the one who believes in his work and loves it. His deeds will speak for him.
The todotango.com website is his consecrating achievement: the most complete and visited multimedia file about tango in the world.
What does it offer?
These contents include all the stages of tango that display stories, art releases, chronicles, photographies, lyrics, sheet music and, among many other things: complete recordings.
The texts belong to the most important writers in the genre: journalists, historians, musicians and a staff of over 80 contributors.
Each piece is especially edited for a special public.
For those who will look through this tango window, it’s interesting to tell them they will find 1.500 musical numbers to listen online, over 4.500 lyrics, 1.400 sheet music copies, 2.500 articles.
In sum, "Todo Tango" includes Transgressive Tango, Testimonial Tango, Triumphant Tango.
Who is the offer for?
The Spanish-speaking community massively drop by and it is very important for: those far from the fatherland that need to stay in touch with their roots.
It is amazing the participation of communities that speak other languages.
When a tourist arrives in Buenos Aires, already knows thoroughly, thanks to the website, the “tango scene” of this city.
200.000 users are registered and, in the latter years, 300.000 deliveries of varied materials have been made.
The directory has over 1.000 links with other websites of the genre.
The forum “La Mesa del Café” is one of the pillars of this interactivity; it has already collected hundreds of messages.
How is made the offer?
What is the offer for?
The visitor is touched because his/her choices are given in multiple formats: audio, video, image, text... He/she can watch Carlos Gardel singing in his movies, can play on his instrument any of the 1.500 sheet music copies available. It is a task carried out with capacity, discernment and much devotion for tango.
This file, unique in the genre due to its contents and the way it is spread, draws attraction, generates curiosity, stirs up international interest, achieves recognition and rescues tango pioneers from oblivion.
An entrance door for the beginners and those who are within the tango phenomenon, a mandatory point of reference.
A virtual community with strong sense of membership and close ties among the members are achieved.
Backed by knowledge and emotion www.todotango.com is waiting for you to enter this so peculiar world foretold by Arolas, Bardi, Cobián whom its director, Ricardo García Blaya usually mention as referential names.
© Lydia Orsi, for Buenos Aires Cultural, Year 14, nº 178, 2ª period, march 2011.
Declarada de interés turísitico por la Subsecretaría de Turismo del Gobierno de la Ciudad de Buenos Aires.
Cover picture by Rubén Landolfi. Salón auditorio de la Academia Nacional del Tango.